SIEC 3653 E-Business and E-Commerce
Upon the completion of this course, students should have a good working knowledge of e- Upon successful completion of this course the student will be able to understand the e-business concepts and how it is different from e-commerce. Moreover, the student will be able to understand the e-business models and infrastructure. Students will learn how e-business concepts are applied to different fields, such as: education, banking, tourism and so on. Moreover, this course will inspire students with online business ideas and motivate them to apply what the learned in the real life.
After completing this course, students should be able to:
- Understand e-Commerce and e-Business and their types.
- Understand the e-Marketplaces.
- Understand the main e-Business Models.
- Understand some innovative e-Business systems: e-Leaning, e-Government, e-Tourism...etc.
- Understand the requirements for starting an online business.
- Appreciate business models for Business to Business (B2B) and Business to Consumer (B2C) e-commerce.
- Determine how best an organization can make strategic use of the facilities provided by the Information Superhighway in order to achieve its goals.
COURSE FORMAT/ OBJECTIVE:
- This course enables the student to trace the development of electronic business from its origins in electronic data interchange to its current growing importance.
- This course explores the potential of electronic business for future development and the development of the ‘Information Society'
- This course explores the impact of the Information Superhighway on economic and social regeneration through the creation of new forms of organizational structure and working practices.
- This course introduces the student to the strategic, cultural, legal and ethical issues facing business organizations in their daily use of the Internet.
- Chaffey, D. (2011). E-Business and E-Commerce Management: Strategy, Implementation and Practice. 5th ed. Prentice Hall.
End of Semester Exam 60%; Class Attendance 10%; Continuous Assessment (Mid-semester, Group Presentations): 30%