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SIEC 3653 E-Business and E-Commerce


COURSE DESCRIPTION:

Upon the completion of this course, students should have a good working knowledge of e- Upon successful completion of this course the student will be able to understand the e-business concepts and how it is different from e-commerce. Moreover, the student will be able to understand the e-business models and infrastructure. Students will learn how e-business concepts are applied to different fields, such as: education, banking, tourism and so on. Moreover, this course will inspire students with online business ideas and motivate them to apply what the learned in the real life.

 

LEARNING OUTCOMES:

After completing this course, students should be able to:

  • Understand e-Commerce and e-Business and their types.
  • Understand the e-Marketplaces.
  • Understand the main e-Business Models.
  • Understand some innovative e-Business systems: e-Leaning, e-Government, e-Tourism...etc.
  • Understand the requirements for starting an online business.
  • Appreciate business models for Business to Business (B2B) and Business to Consumer (B2C) e-commerce.
  • Determine how best an organization can make strategic use of the facilities provided by the Information Superhighway in order to achieve its goals.

 

COURSE FORMAT/ OBJECTIVE:

  • This course enables the student to trace the development of electronic business from its origins in electronic data interchange to its current growing importance.
  • This course explores the potential of electronic business for future development  and  the development of the ‘Information Society'
  • This course explores the impact of the Information Superhighway on economic and social regeneration through the creation of new forms of organizational structure and working practices.
  • This course introduces the student to the strategic, cultural, legal and ethical issues facing business organizations in their daily use of the Internet.

 

REQUIRED READINGS:

  • Chaffey, D. (2011). E-Business and E-Commerce Management: Strategy, Implementation and Practice. 5th ed. Prentice Hall.     

 

PREREQUISITES: NONE            

 

FORMATIVE ASSESSMENT:

End of Semester Exam 60%; Class Attendance 10%; Continuous Assessment (Mid-semester, Group Presentations): 30%